Norwood Dental hopes to help clients smile New owners to take over a 60-year-old local business

Dr. William Chin and his fiancé Amanda Nielsen had been looking for a dental practice to purchase for the last several years. When they came to Norwood Dental, they fell in love with both the practice and the community.

“I love this community. People are so passionate, friendly, optimistic, and hardworking,” said Chin.

Chin (who prefers that his patients call him William) has been working as an associate for the last few months at Norwood Dental and has high praise for the practice. He said Dr. Randall Croutze “treats his patients like family, which you don’t see in a lot of practices.”

Croutze and his wife have owned Norwood Dental for the past 30 years, and the business itself is 60 years old. Chin looks forward to creating and building long-term relationships with his own clients when he takes over the practice.   

Norwood Dental has been in business for 60 years. | Rebecca Lippiatt

When Nielsen was sorting through some of Norwood Dental’s records, she found the records of a patient born in 1912. While that patient has long since died, her daughter is still a patient. This long-term relationship with patients intrigues the couple.

“To be part of that history is really exciting,” said Nielsen.

Nielsen is finishing her MBA and will be the office manager, handling the business end.

“I am lucky to have Amanda through this whole process,” said Chin.

Nielsen wants to find ways to make going to the dentist more enjoyable with things like providing tea or coffee for waiting clients, providing a blanket for people getting dental work done, or providing toys for children in the waiting room. Nielsen looks at the business from a patient’s perspective and asks, “what can we do to make this better?”  

Chin said he loves getting to know patients and their diverse backgrounds. He jokes that even while patients can’t talk much while he’s working, he still manages to learn a lot about them.  

Dr. Chin enjoys helping people who are in pain. | Rebecca Lippiatt

While he enjoys using the technical skills needed in his job, he appreciates being able to help people who are in pain. Both he and Nielsen want to ensure their future patients know they won’t judge or scold them, and that it is “never too late to come to the dentist.”

“Dental care doesn’t have to be scary,” said Chin.  

At this point, their fees will closely follow the Government of Alberta’s dental fee guide, and they will accept ADSC (Alberta Dental Service Corporation) and NIHB (Non-Insured Health Benefits) plans, in addition to other health plans. Chin and Nielsen will also provide contacts to resources and provide payment plans for clients without insurance.

The couple, who look forward to living in Alberta Avenue someday, said community involvement is one of their core values. They volunteered with this year’s Deep Freeze Festival, are patrons to an artist at the Nina Haggerty Centre for the Arts, and love eating at Pho King.


NORWOOD DENTAL

11660 95 STREET

780.474.2456

HOURS: MON-THURS, 8 am-4 pm


Featured Image: Amanda Nielsen (left) and Dr. William Chin (right) look forward to being a part of the Alberta Avenue community. | Rebecca Lippiatt

Leave a Reply

Your email address will not be published. Required fields are marked *