Use this opportunity to show how you perceive a great neighbourhood

A walk down the peaceful tree-lined street of Spruce Avenue can certainly be relaxing, but we hope it will also be inspiring with the result of a community branding slogan contest.

Communities with a strong citizen connection are not only wonderful places to live, but also safer. Spruce Avenue is full of heritage and pride and we want to share it with all of Edmonton.  

We are looking for an original slogan as well as a graphic or artwork to represent our little piece of Edmonton. Whether you’re enjoying our splash park or touring our historic homes, there is a branch of Spruce Avenue for everyone. We are one of the smaller communities in Edmonton as well as one of the oldest. We have an abundant historical presence and citizens that are passionate about making our community beautiful.

Spruce Ave Community League welcomes people to find inspiration in Spruce Avenue. | Ashley Ayume

The artwork can be a photo, design, or original graphic that you feel best represents us. The slogan should be an organic expression of the area, as well as engaging and authentic. Come and visit our area and we are sure you will be inspired. Our roots run deep in Spruce Avenue and it’s time it showed.  

Submit your creative expression by July 31. Anyone can enter as long as they’re a permanent Canadian resident. The Spruce Avenue Community League board will narrow down the entries and the winner will be selected via social media contest on our Facebook page from Aug. 15 to 31. Local schools will also be invited to submit student entries once the fall term commences. The Spruce Avenue board will announce the grand winner during the Spruce Avenue Harvest Festival on Sept. 21. 

The winning artwork will be printed on a 16 x 24 inch sign. Community members can buy one for $5 and beautify their front yards and alleys. Signs will be appropriate for outdoor or window display and will be either black and white or colour depending on the winning design. 

Signs will be for sale during the harvest festival as well as at the community league hall during area events. The winning artist will be invited to a public unveiling of the sign and will receive a copy as well as an honorarium to thank them for their work.

We hope this slogan can be the face of Spruce Avenue for generations to come. Spruce Avenue Community League and the Edmonton Neighborhood Engagement Funding program are sponsoring the contest.   Find the full contest rules on the Spruce Avenue Facebook page or by contacting

Featured Image: The winning slogan will be turned into a sign that community members can buy for $5. | Ashley Ayume